The EU Ecolabel is a voluntary scheme that rewards products and services for having less negative impact on the environment.

At the heart of the EU Ecolabel is the idea of encouraging producers to go beyond legislation in reducing the environmental impact of their production methods and the products they make. Despite the voluntary nature of the requirements, and some shortcomings in the current levels of market penetration, the EEB remains convinced of the importance of the Scheme.

In addition to delivering direct benefits by driving both producers and consumers towards more environmentally friendly products, the Ecolabel criteria can have impacts far beyond the direct labelling of the products that are certified. These include positive outcomes in Green Public Procurement and independent benchmarking for all participants - including many producers.