Current situation
EEB participates in the EU Flower Week Campaign 2004. In order to provide European consumers with qualified knowledge on the eco-label and thereby motivate them to buy eco-labelled products, the national competent bodies in France, Italy, The Netherlands, UK, Ireland, Belgium, Austria, Sweden and Denmark have initiated a European campaign in two phases. The purpose of phase one is to motivate more manufacturers to apply for the ecolabel and more retailers to distribute ecolabelled products. The purpose of phase two is to increase consumer knowledge of the ecolabel.
What is the EEB doing?
As part of the product policy campaign, the EEB officially represents environmental NGOs at EU level in the EU Ecolabelling Scheme and has been an active participant in the whole process from the very beginning (1992). The EU Ecolabel is a central element in the European Commission’s proposed Integrated Product Policy and serves as an informal benchmarking and knowledge building forum for all participants and many producers. This means that the Ecolabel criteria can have impacts far beyond the direct labelling of the products that are certified.
The EEB’s intervention is aimed at strengthening the participation of environmental NGOs throughout the whole process, from proposing a product group, to the development, and later revision, of ecological criteria and the long-term direction of Europe’s ecolabel policy. This means that the EEB has technical representatives in the Technical Product Working Groups when product criteria are being designed and participates in the EU Ecolabelling Board and policy working groups where the political decisions are taken.
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